Brand sentiment aggregates positive, neutral, and negative evidence from completed answers that explicitly mention the brand. It is a narrative signal, not a replacement for human judgment or fact checking.
- Review positive, neutral, and negative counts
- Drill down by engine and question
- Exclude unrelated name matches
Start with valid sample size
Only completed analyses with explicit brand mentions count. Do not make material decisions from a small sample.
- Review positive, neutral, and negative counts
- Drill down by engine and question
- Exclude unrelated name matches
Read the rationale and raw answer
Confirm every sentiment signal against its rationale, answer excerpt, and raw text. Negative sentiment can simply describe a valid scope boundary.
Turn findings into testable hypotheses
Convert repeated reasons into a specific question: what proof is missing, which position is unclear, or which source needs updating?
Is a higher sentiment score always better?
Not by itself. Accuracy, target-question coverage, and evidence quality matter more than a favorable aggregate.
Can I act from the summary card alone?
No. Use summaries to find direction, then review question- and engine-level evidence before acting.