A workspace represents a defined brand-visibility initiative. Add the brand name, official domain, and business description first; later questions, monitoring, and execution records all belong to that workspace.
- Use the public brand name from the official site
- Enter the primary domain only
- Do not use a marketing slogan as the business description
- Start with three to five direct competitors
Step 1: Define the brand entity
Create a workspace and enter the official brand name, primary domain, and a verifiable business description. These fields provide entity-recognition signals when answers are analyzed.
- Use the public brand name from the official site
- Enter the primary domain only
- Do not use a marketing slogan as the business description
Step 2: Add competitors and market scope
Add the brands that appear in the same purchase decision and note the target market or language. Focus on direct alternatives rather than a long, unfocused list.
- Start with three to five direct competitors
- Separate materially different markets into workspaces
- Update competitors as the category changes
Step 3: Confirm brand facts
Store core product facts, proof, limitations, and compliance guidance. They become the factual baseline for briefs and answer review.
Should one brand have multiple workspaces?
Use separate workspaces when markets, languages, product lines, or competitive sets are materially different.
Can I create a workspace before the site launches?
Yes. Add reliable brand material first and update the official domain once it is live.